Last updated February 2025
We respect the privacy of every person who visits or registers with picturehouses.com, memberships.picturehouses.com, ticketing.picturehouses.com or uses the Picturehouse mobile applications for iPhone and Android (the "Sites") and who uses the services that we make available from the Sites, in our cinemas, on our telephone booking line or through our customer services facilities (our "Services") and we are committed to ensuring a safe online experience.
This privacy policy ("Privacy Policy") explains our approach to any personal information that we might collect from you or which we have obtained about you from a third party, including someone who has purchased a gift for you, and the purposes for and basis upon which we process your personal information. This Privacy Policy also sets out your rights in respect of our processing of your personal information.
This Privacy Policy will inform you of the nature of the personal information about you that is processed by us and how you can request that we delete, update, transfer it and/or provide you with access to it.
This Privacy Policy is intended to assist you in making informed decisions when using the Sites and our Services. Please take a moment to read and understand it. Please note that it should be read in conjunction with our Terms & Conditions and our Terms of Admission.
Please also note that this Privacy Policy only applies to the use of your personal information obtained by us, it does not apply to your personal information collected during your communications with third parties.
This Privacy Policy may vary from time to time so please check it regularly. Please see Changes to this Privacy Policy below for further details.
Back to topThe Sites and our Services are operated by Picturehouse Cinemas Limited ("we", "us" or "our").
We are a controller of your personal information obtained in connection with the provision of our Sites and Services and your personal information will be used in accordance with this Privacy Policy.
Picturehouse Cinemas Limited is an English company with registered company number: 2310403 and whose registered office is at 8th Floor, Vantage London, Great West Road, Brentford, TW8 9AG, United Kingdom
Back to topIf you have any questions about this Privacy Policy or want to exercise your rights set out in this Privacy Policy, please contact us by:
We obtain your personal information from the following sources:
Our primary goal in collecting personal information about you is to: (i) provide our Services to you and carry out requests made by you on the Sites or in our cinemas; (ii) verify your identity and age; (iii) help us improve our products and services and develop and market new products and services; (iv) investigate or settle inquiries or disputes; (v) comply with any applicable law, court order, other judicial process, or the requirements of a regulator; (vi) enforce our agreements with you; (vii) protect the rights, property or safety of us or third parties, including our other customers and users of the Sites and at our cinemas; (viii) provide support for the provision of our Services; and (ix) use as otherwise required or permitted by law.
In particular, we use your personal information for the following purposes:
We collect and maintain personal information that is voluntarily submitted to us during the use of the Sites and/or our Services. We use the contact and payment details which are provided to us so that we can fulfil the supply of products and services which have been ordered from our Sites or in our cinemas. We will use contact information to send you service-related communications relating to these orders. This includes your purchase of products and services, your registration for an account with us, your attendance at events hosted by us or our third-party partners, your hire of our cinemas for your own events and the processing of returns and refunds. For example:
Tickets: If you wish to book tickets through our Sites we will need to know your name, payment card details, phone number and your email address. We may also need this information when you make any other purchases via our Sites, such as ordering food, drink, or 3D glasses. If you request one of our reduced price or free tickets (such as a student ticket, senior ticket, or CEA Carer (or equivalent) ticket) we may ask to see an appropriate form of identification to confirm your eligibility to purchase the reduced price ticket. In some cases, we may need to verify the validity of your ID against third party databases (for example where you are using a CEA Carer Card), but we will not take or keep a copy of your ID on any of our systems.
In-Cinema WiFi: Our in-cinema free wifi service is provided by BT plc. If you register to use the wifi in our cinemas BT plc will collect your details and will be the data controller of your personal information. Please read BT plc's privacy notice at www.bt.com/privacy-policy to learn more about the personal information they collect when you access the free wifi service and how they use it. If you ticked the box to join our Picturehouse mailing list when signing up for wifi BT plc will share your name and email address with us and we'll use those details to contact you and send you our newsletter, special announcement emails and other news and offers. Please see the Marketing Communications section for further information.
We welcome children and young people to our cinemas, although our Sites are not intended to be used by children aged under 16. In particular, some of our Services and features available on our Sites (including online ticket booking, Picturehouse membership, My Picturehouse accounts and subscription to our newsletter and marketing emails) have age restrictions attached to their use. Age restrictions also apply to some of the films we show, the sale of alcohol in our cinemas and, at some locations, access to late night screenings. These age restrictions are explained in the terms and conditions relating to Picturehouse Membership Terms and Conditions and our Terms of Admission.
This means that we may need to ask you to provide your date of birth, and, in some cases, proof of age at the cinema (although we will not collect or store copies of your ID).
We may also use your date of birth to understand more about our customers (see the Customer Insight and Analysis section for more details about our use of your personal information for this purpose).
If you register for an account (such as a MyPicturehouse account) on our Sites, we may ask you to provide your name, e-mail address, and your favourite or local cinema. We will also ask you to provide a username and password for your account and your date of birth to confirm you meet the minimum age requirements (you'll need to be aged 16 years or older to register for a MyPicturehouse account). You can also voluntarily provide us with additional information when using your account and/or the apps, for example your phone numbers and home address and let us know whether you would like to receive Picturehouse newsletters, other film news and promotional offers (please see the Marketing Communications section for further information). You can update and amend the contact details and some other personal information we hold about you at any time through your account.
We will use this personal information to provide you with the online functions available within the account, including facilitating your purchase of our products and services via your account. This personal information is also used to identify you when you visit and interact with other areas of our Sites (see the Customer Insight and Analysis section for more details about our use of your personal information for this purpose).
You can also ask for your payment card details or PayPal details to be securely stored by our payment services providers, who process payments and store all credit and debit card details on our behalf, to help speed up the online booking process for you.
If you purchase Picturehouse membership for yourself, we will collect and use personal information about you in accordance with the purposes described in Sections 4.1 to 4.3 of this Privacy Policy. If you choose to set up automatic renewal by paying the membership subscription fee by recurring card payment, you'll need to provide details of a valid payment card to be linked with your Membership account to pay the membership fees; these details will be stored in your MyPicturehouse account and you can update them at any time. If you pay your membership fees by direct debit, you'll need to provide your bank details to set up your direct debit to enable us to take payment from you.
When you register for Picturehouse membership we will set up an online My Picturehouse account for you. You can use your My Picturehouse account to access your Picturehouse membership, for example when booking online, and also manage your membership details such as updating your personal details, changing your saved payment card and subscribing to/unsubscribing from our newsletters and other marketing communications. Please see the Providing and administering accounts' section for further details.
As a part of your membership service, we will use your contact details to send you service communications, including information about your membership such as renewal reminders, account information, changes to Membership benefits and sometimes details of new cinema openings or changes or additions to our selection of Local and National Partners. In addition, where we have a lawful right to send you marketing communications or where you have asked us to we will also send you our newsletter, special announcement emails and share with you other news and offers from Picturehouse which may include details of offers from our sister company Cineworld Cinemas Limited and other Picturehouse partners. Please see the Marketing Communications section for further information.
Our Sites and our cinemas use various user interfaces to allow you to request information about our products and services: these may include printed and electronic enquiry forms, dedicated email addresses, our social media pages and a telephone enquiry service. Contact information may be requested in each case, together with details of other personal information that is relevant to your customer service enquiry. This information is used in order to enable us to respond to your requests.
From time to time, we may run prize draws, prize competitions and other promotions on our Sites, on our social media accounts and/or in our cinemas. We may also run events at our cinemas and at other locations. For the purposes of administering such promotions and events, we may process your name, contact details (including email address, postal address and/or telephone number), social media handle (if relevant) and any other personal information volunteered by you in your promotion entry or in connection with a competition or event. For certain promotional activities, we may process and publicise images, videos or sound recordings that you volunteer to us.
It is necessary for us to use your personal information to perform our obligations in accordance with any contract that we may have with you (e.g. the terms and conditions applicable to the promotion) or it is in our legitimate interest to use your personal information to enable you to participate in any prize draws, prize competitions, other promotions and events.
Back to topFrom time to time we will contact you to invite you to provide feedback about our products and services in the form of online or in-cinema surveys. We use this information to help us improve the quality of service provided by our staff and in our cinemas. We also use your feedback to monitor the quality of our products and services, to develop our business and to assist with the selection of future product and service lines.
We analyse your contact details and other information provided by you during your use of the Sites and our Services, including your date of birth, with other personal information that we collect or observe about you from your interactions with our Sites, our email communications to you and/or with our products and services in our cinemas, such as the products and services you have purchased or viewed, or from your use of our in-cinema WiFi.
Where you have given your consent (where lawfully required), we use cookies, log files and other technologies to collect personal information from the computer hardware and software you use to access the Sites, or from your mobile device. This includes the following:
Our web pages and e-mails contain "cookies" "web beacons" or "pixel tags." ("Tags"). Tags allow us to track receipt of an e-mail to you, to count users that have visited a web page or opened an e-mail and collect other types of aggregate information. Once you click on an e-mail that contains a Tag, your contact information may subsequently be cross-referenced to the source e-mail and the relevant Tag.
In some of our e-mail messages, we use a "click-through URL" linked to certain websites administered by us or on our behalf. We may track click-through data to assist in determining interest in particular topics and measure the effectiveness of these communications. Please see our Cookie Policy (below) for further information.
This information is used to create profiles and insights about your cinema habits and the cinema habits of our other customers and helps us to get to know our customers better. Where we have your consent to do so, we will also use your location data for customer insight purposes. To the extent this information is collected by Tags set by third party partners this information will be shared with the relevant third party for its own analysis and advertising purposes. Please see our Cookie Policy (below) for further information about our third party partners and how they might use your information.
By using this information, we are able to measure the effectiveness of our content and how visitors use our Sites and our Services. This allows us to learn which pages of our Sites are most attractive to our visitors, which parts of our Sites are the most interesting, how customers use our Services and what kind of offers our customers like to see.
We also use this information to help us with the selection of future product and service lines, cinema, websites and app design and development, to identify appropriate partners whose offers we might obtain for you as a Picturehouse customer and to remember your customer preferences.
We also use this information for marketing purposes (see the Marketing Communications =section below for further details)
Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information in such a way to ensure that we provide the very best products and services to you and our other customers.
We will only use your location data for customer insight purposes where we have your consent to do so.
Back to topWe carry out the following marketing activities using your personal information:
We use your contact details to send you the Picturehouse newsletter and other marketing communications by post, but usually only where you have asked us to do so.
Where your personal information is not in an anonymous form, such as your postal address, it is in our legitimate interest to use your personal information for postal marketing if you have requested this. You can unsubscribe from receiving such marketing by contacting our customer services department using the contact details in the How to Contact Us? section above.
If your current membership with Picturehouse Cinemas started prior to 25th May 2018 then you may have been asked to consent to receive marketing communications from us when registering with us. As you are an existing member we will not be relying on this consent instead we will be relying on our legitimate interest to continue to send you marketing communications as an existing member. You can unsubscribe at any time by clicking on the unsubscribe button on the marketing communication or visiting the 'Update Details' section of your My Picturehouse account on our Site. To let us know which of the different categories of Picturehouse news, other film news and/or offers you would like to receive, simply click on the unsubscribe link in any Picturehouse marketing email and update your selection.
We use information that we observe about you from your interactions with our Sites, our email communications to you and/or with our products and services in our cinemas (see the Customer Insight and Analysis section above for more details of the information collected and how it is collected) to provide you with personalised online advertising.
Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for marketing purposes.
We use information that we observe about you from your interactions with our Sites, our email communications to you and/or with our products and services in our cinemas to work out what we think might be of interest to you (see the Customer Insight and Analysis section above for more details of the information collected and how it is collected) to provide you with personalised advertising on social media channels/advertising platforms including X, Snapchat and those operated by Meta and/or Google where you are a registered user of such services.
This activity requires that we share your email address in a pseudonymised form with the relevant platform. The platform may, with your consent, collect information about your use of, or interaction with, our Sites using its own Tags to ensure the advertising is as relevant as possible. Please see our Cookie Notice for more information.
To opt out of such sharing, please contact us using the details provided above in How to Contact Us. Please note, opting out of such sharing will not stop you seeing ads from Picturehouse on those advertising platforms, but it will prevent us from showing you ads that we consider to be relevant to you. Please note our ability to show you ads on the relevant platforms will also be subject to the privacy choices you have elected to make on those platforms.
We do this using Facebook Lookalike Audiences and/or Google Similar Audience respectively. Please note that such activity is subject to the privacy choices you have elected to make on such services.
To opt out of such sharing, please contact us using the details provided in How to Contact Us.
We use your personal information for the following business administration and legal compliance purposes:
Some of the personal information we may use for these purposes may be obtained from our use of CCTV systems (including body worn cameras) in and around our cinemas and customer car parks.
We may use your personal information to help ensure we provide a safe and secure environment for our customers, staff and others when visiting our cinemas. This may include using personal information which is gathered for health and safety purposes, including any accident report or claim log (including images captured by CCTV or body worn cameras) in respect of an accident or incident which occurs in one of our cinemas.
As this may include information relating to your health, it could fall within special categories of data which is defined under relevant data protection legislation as including personal information revealing racial or ethnic origin, religious beliefs and information concerning health (as well as various others).
We may also use this information to establish, exercise or defend any legal claim in relation to the accident or incident, including sharing this information with our insurance providers.
Where we use your personal information in connection with an accident or incident as described above it is in our legitimate interest to do so and, in some cases, we may also need to process it to comply with our legal obligations, including health and safety related obligations.
Where we process personal information relating to your health for this purpose, we may process this information to exercise rights in relation to a legal claim (for example, a claim relating to an accident or incident).
We may also process information relating to your health if it is in the substantial public interest that we do so and/or if it is necessary for the purposes of carrying out our obligations and exercising specific rights relating to relevant social protection law (for example to ensure that we satisfy our obligations at law to provide equality of opportunity or treatment to people with different states of physical or mental health, or to ensure that our services are provided in accordance with health and safety and/or occupier's liability legislation).
Any other purposes for which we wish to use your personal information that are not listed above, or any other significant changes we propose to make to the existing purposes will be notified to you using your contact details. Alternatively, we may provide details to you of the new or amended purpose and our legal basis for processing it at the time of collecting your personal information for that particular purpose.
Back to topWhere our use of your personal information requires your consent, you can provide such consent:
The legal basis of consent is only used by us in relation to processing that is entirely voluntary – it is not used for processing that is necessary or obligatory in any way. You may at any time withdraw the specific consent you give to our processing your personal data.
Please note even if you withdraw consent for us to use your personal data for a particular purpose we may continue to rely on other bases to process your personal data for other purposes, where we have a legal right to do so.
Back to topOur Sites use certain cookies, pixels, beacons, log files and other technologies of which you should be aware. Please see our Cookie Policy, to find out more about the cookies we use and how to manage and delete cookies.
Back to topWe may share your personal information for the purposes described in section 4 of this Privacy Policy:
Our Sites contain links to third party websites and services, including those of our third party partners. Please remember that when you use a link to go from our Sites to another website or you request a service from a third party, this Privacy Policy no longer applies. Your browsing and interaction on any other websites, or your dealings with any other third party service provider, is subject to that website's or third party service provider's own rules and policies. We do not monitor, control, or endorse the privacy practices of any third parties. We encourage you to become familiar with the privacy practices of every website you visit or third party service provider that you deal with and to contact them if you have any questions about their respective privacy policies and practices.
This Privacy Policy applies solely to personal information collected by us through our Sites and Services and does not apply to these third party websites and third party service providers.
Whenever we collect or process your personal data we will usually keep it for 13 months after our last interaction with you or otherwise in accordance with our data retention policy, under which we do not retain personal data for longer than is necessary for the purposes for which it is collected. We will keep personal data you give us in relation to any contract that we have with you for up to seven years to ensure that we can exercise rights in relation to any legal claims relating to that contract.
If your information is only useful for a short period e.g. for specific marketing campaigns we may delete it after a shorter period. We usually keep CCTV footage for up to 60 days, although we may retain it for a longer period where needed to support investigations of accidents or incidents, insurance claims and related legal, law enforcement or regulatory action.
At the end of the relevant retention period, your data will either be deleted or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning. We keep the length of time that we hold your personal data for under review.
Back to topWe are committed to keeping the personal information you provide to us secure and we will take reasonable precautions to protect your personal information from loss, misuse or alteration.
We have implemented information security policies, rules and technical measures to protect the personal information that we have under our control from:
All of our employees and data processors (i.e. those who process your personal information on our behalf, for the purposes listed above), who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of the personal information of all users of our Services.
Back to topYou have the following rights in relation to the personal information we hold about you. You can exercise these rights by contacting us using the contact details set out in Section 3 of this Privacy Policy or using any other method described below:
If you have a concern about any aspect of our privacy practices, including the way we've handled your personal information, you can report it to the UK Information Commissioner's Office (ICO). You can find details about how to do this on the ICO website at https://ico.org.uk/concerns/ by calling their helpline on 0303 123 1113.
Braintree/PayPal: To exercise any of your rights in relation to personal information you have shared with Braintree/PayPal when making payments on our Sites during the payment process (see section 4.1 above), you will need to contact Braintree/PayPal directly. More information is available in their Privacy Notices which can be found at www.braintreepayments.com (payment made using debit/credit/charge cards) and www.paypal.com/myaccount/privacy/privacyhub (payment made using a PayPal account).
BT WiFi: To exercise any of your rights in relation to personal information you have shared with BT when accessing Wifi in our cinemas, you will need to contact BT directly. More information is available in BT's Privacy Notice which can be found at https://www.bt.com/privacy-policy. To disable automatic login to the free Wifi service, click on the link on the You are now connected page when you register or visit https://www.btwifi.com:8443/home.
To ensure that you are always aware of how we use your personal information we will update this Privacy Policy from time to time to reflect any changes to our use of your personal information. We may also make changes as required to comply with changes in applicable law or regulatory requirements. We will post any changes on our Sites to keep you aware and if you are a Picturehouse member or have a MyPicturehouse account we will notify you by e-mail of any significant changes. However, we encourage you to review this Privacy Policy periodically to be informed of how we use your personal information.
Last updated February 2025
This cookie policy ("Cookie Policy") is intended to inform you how Picturehouse Cinemas Limited ("we", "us" or "our") uses "cookies" and similar technologies on our websites at www.picturehouses.com, www.ticketing.picturehouses.com, www.memberships.picturehouses.com and in our mobile applications ("Sites") and to assist you in making informed decisions when using our Sites. Please take a moment to read and understand this Cookie Policy. This Cookie Policy should also be read in conjunction with our Privacy Policy (above) and our Terms of Admission (which contain our Website Terms of Use).
Cookies and similar technologies are very small text documents or pieces of code, which often include an anonymous unique identifier. When you visit a website or use a mobile application, a computer asks your computer or mobile device for permission to store this file on your computer or mobile device and access information from it. Information gathered through cookies and similar technologies may include the date and time of visits and how you are using the particular website or mobile application. Cookies are used by us as part of our Sites and they are also used by some of our third party partners.
For more details on cookies and similar technologies please visit All About Cookies. For the purposes of the remaining sections of this Cookie Policy we will refer to all technologies using the above features as "cookies".
By using any of the Sites you acknowledge that we may store and access essential cookies on your computer or other device. Necessary cookies are cookies which are essential for the operation of our Sites.
Further, where you give permission, we may also store and access certain non-essential cookies on your computer or other device. These cookies are not essential to the operation of our Sites but allow us to provide additional functionality or to gather additional information about your use of our Sites. You are not obliged to give consent to our use of non-essential cookies and we will not place such cookies until you have given your consent.
If you wish to block or delete cookies, or you would like to withdraw consent to our use of non-essential cookies, you can find out how to do so below.
Necessary Cookies
We use cookies where they are essential for the operation of the Sites, for example to remember that you are signed in to the Sites and to uniquely identify your browsing session on our Sites, which allows us to coordinate this information with data from our Sites server. Without these cookies, services that you have asked for, like booking tickets, cannot be provided.
Analytics/Performance Cookies
We use "analytics" cookies. These, along with other information, allow us to calculate the aggregate number of people using the Sites and which features of our Sites are most popular, whether you have visited before and the website that you visited prior to visiting our Sites. We use this information to improve the Sites. We do not generally store any information that you provide to us in an analytics cookie.
Display Adverts
We use these cookies to deliver adverts that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement on our Sites and help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with our permission. They remember that you have visited our Sites and this information is shared with other organisations such as advertisers so that they can make their advertising more relevant to you when you visit their websites (including social media sites).
Social Media Cookies
We use cookies to personalise your interaction with social media, such as X (formerly Twitter), Facebook, and Google. Such cookies recognise users of those social media sites when you view social media content on our Sites. They also allow you to quickly share content across social media, through the use of simple 'sharing' buttons.
Our Sites may also contain features that enable you to use your Facebook, Google and X accounts to sign in and create/maintain an account with us and to enable us to store your content. This involves the use of cookies.
Targeting Cookies
We use targeting cookies to help us deliver our adverts including film adverts when you visit other websites, such as news websites. This is known as 'retargeting'. This technique helps to ensure that the ads you receive are more relevant to you and your interests. These cookies help to measure the effectiveness of an ad (for example, by reporting whether you have clicked on it) and can also limit the number of times that you see an ad (for example, if you see it twice but don't click on it, you may not see it again). These cookies are usually placed by advertising networks that we and other advertisers work with to deliver ads. They remember that you have visited a website and this information is shared with other ad networks to show you relevant ads.
You can find more information about the individual cookies used in the Sites and the purposes for which they are used, within our cookies management tool here.
In order to use some parts of our Sites you will need to accept cookies. If you choose to withhold consent to our use of cookies, or you subsequently block or delete cookies, some aspects of our Sites may not work properly and you may not be able to access all or part of our Sites.
You can manage your cookie preferences by clicking here.
You can also block the use of cookies altogether by activating the relevant settings in your browser. For more information on cookie management and blocking or deleting cookies for a wide variety of browsers, visit All About Cookies.