The world is agog when Willy Wonka, for years a recluse in his factory, announces that five lucky people will be given a tour of the factory, shown all the secrets of his amazing candy and one will win a lifetime supply of chocolate. Nobody wants the prize more than young Charlie, but as his family is so poor that even one bar is a treat, his chances are unlikely in the extreme. But magic can happen as Charlie gets his chance, along with four other somewhat odious children.